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Guest Column

Rethinking sustainability

Gopichand Katragadda is founder and CEO of Myelin Foundry, a deep tech product start-up.

To foster sustainable practices, we need to work at the intersection of technology, society, and the environment.

When it comes to sustainability, the global narrative tends towards sloganeering rather than fostering genuine sustainable practices. This needs recalibration: it is time to transition to actionable, measurable strategies that account for the intricate interplay between human activities and the environment. The path to true sustainability requires a nuanced understanding of consumption, technology, and human behaviour.

A frequently overlooked cornerstone principle is that sustainability cannot be achieved without reducing consumption. The pursuit of growth, powered by increasing consumption, contradicts the essence of sustainability. We must consider models that promote efficiency and minimalism.

While technology is pivotal in transitioning to sustainable practices, it isn't a panacea, and cannot counteract irresponsible human behaviour. Technology must be deployed wisely, emphasising long-term sustainability rather than short-term convenience.


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